Consumer Behavior is social psychology applied to consumption situations. This situation includes buying, selling, using and disposing of consumer goods and services. At the end of the course, students should possess knowledge of attitude, perception, consumer’s decision-making process and external factors that influence consumer behavior.
- Teacher: NOR AZZILA BINTI AZMI Azmi
- Teacher: NUR DALILA BINTI ZAINAL ZAINAL
- Enrolled students: 62